95% of decisions happen in the emotional part of the brain. That’s why Brand Preference isn’t built with logic—it’s built with feeling. This blog post breaks down the neuroscience behind brand love and shows how emotional connection leads to loyalty, trust, and long-term growth.

Most brand strategies are just advertising strategies in disguise. This post flips the script—and shows you how to build a strategy that actually grows Brand Preference and drives long-term value.

Word-of-mouth isn’t magic—it’s the result of brand love. This post explores how Brand Preference drives referrals, loyalty, and $0 CAC growth using real-world stats and strategy.

Clicks don’t equal connection. This blog post breaks down why brands stuck in performance marketing traps are losing—and how Brand Preference is the smarter metric for long-term growth.

Mid-Day Squares didn’t just build a snack—they built a movement. This post breaks down how radical transparency, emotional storytelling, and a human-first voice turned a challenger brand into a Brand Preference powerhouse. And why marketers everywhere should be paying attention.

When every car brand pulled back in 2008, Audi showed up. This post explores how bold decisions and a challenger mindset drive Brand Preference—especially in uncertain times.