$50B

The amount all the Gen Alphas combined spend of their own money each year.

65%

of Gen Alphas care about diversity/equity/inclusion and are concerned about sustainability. 

20%

of tweens would be swayed to favor a brand based on great commercials or (14%) based on celebrity endorsements

What Resin Lab brings brands:

COLLABS

PROTOTYPES

CREATIVE CONCEPTS

OUTCOMES:

IP Ownership
All insights and ideas generated during an engagement become the property of the brand.

Insights
Thumb on the pulse…from conscious trendsetters. GenZa consumer feedback group - quality insights from tastemakers and culture shapers.

Marketing Solutions that Build Brand Preference
Unlike traditional research or focus group approaches, Resin Lab delivers tangible, creative outputs that are ready for implementation. These real-world solutions will be aligned with the brand’s broader strategic goals and have an immediate and measurable impact.

Your brand fuels youth opportunity.

Resin Lab is a youth initiative of Indivisible Arts in partnership with Stone Owl, with the goal of furthering Indivisible Arts’ mission of impact through creativity, consciousness and connection, with an emphasis on tools for mental health and emotional resiliency.

We recognize the opportunity for a mutually beneficial experience where the brilliant minds of Gen Z and Gen Alpha can learn through industry experience, creative experts, and bespoke curriculum yielding insights, ideas, and qualitative feedback for brands.

This program is committed to youth career development in the fields of creativity, brand strategy, and social services with a portion of the proceeds supporting the teaching of mental health emotional resilience tools through art—both at Resin and in the local foster system.

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How it works

Creative Career Development Program

Resin Lab engagements center around a 12-week curriculum designed to bridge the gap between brands and the next generation of consumers—Gen Z and Gen Alpha. By focusing on conscious creativity, this program ensures that the ideas and solutions generated resonate deeply with the values and mindset of these emerging audiences.

Each cohort is hand-picked, bringing together 24 young, diverse creative leaders who offer fresh perspectives and bold thinking. Through real-world projects, they deliver authentic, qualitative feedback that helps your brand connect with these key demographics on a deeper level.

At Resin Lab, innovation thrives in our idea lab, where brands and participants co-create cutting-edge solutions. The process culminates in a strategic synthesis of all creative outputs, providing your brand with actionable insights and forward-thinking strategies that align with your long-term business goals.