Stone Owl builds Brand Preference
Teton Ridge+
Redefining Western Sports Media
The Challenge:
Brought in mid-development on a multi-media publishing platform focused on Western Sports, the challenge was clear: take over the product strategy, drive marketing, define the editorial content strategy, and build a powerhouse team—all while ensuring long-term success and rapid growth in a competitive space.
The Solution:
As an embedded partner, fully integrated into the business, these bold, strategic moves were made:
Strategic Alignment: We aligned a phased product and marketing strategy with the broader business objectives, setting the stage for long-term success.
Streamlined Execution: We analyzed the product's current state, identified potential speedbumps, and streamlined development to keep everything on track and on schedule.
Focused Decision-Making: With the launch just six weeks out, we prioritized key decisions and budget allocations to optimize the feature set, delivering the best possible MVP.
Agile Marketing: Leveraging the Stone Owl Collective, we developed and deployed a dynamic marketing motion quickly and cost-effectively.
Subscriber Growth: We maximized opportunities to attract and retain subscribers by reacting to real-time learnings and adjusting our strategy on the fly.
Adaptable Strategy: As the business evolved, so did our approach, ensuring we stayed aligned and agile to meet shifting needs.
Monetization Strategy: We modeled out different revenue-driving evolutions of the platform that included advertising, content, shoppable content, and premium subscriptions.
“Stone Owl brought clarity where there was chaos—and delivered results beyond expectations.”
The Results:
Over 400% growth in the subscriber base in just three months.
100’s of pieces of original content (video and editorial) published.
Built and deployed content and editorial team.
Fabric.is
Shifting the path to market success
The Challenge:
At the time Tom Bassett, founder of Fabric and mindswarms, reached out, he had a plan: Connect with the big holding company biz dev folks to pitch his new self-service research product, Fabric.
But was that the path to victory?
With our deep experience in big agencies and biz dev, we knew the market dynamics were shifting. Pitches were becoming fewer, and organic growth was the new battleground. The original plan wasn’t going to cut it for long-term success.
The Solution:
To shift the paradigm, we asked the tough questions:
Are biz dev folks the right audience? Likely not.
Even if they were, would they answer your call? No.
Should we target Account and Strategy leads who own the organic growth targets? Yes.
What’s the best way to get their attention? Social media.
How do we get them to engage? Differentiated product positioning and execution.
“Stone Owl listened to what we were trying to achieve and together we found the right path to get there. We’re super amped about the results we’re seeing so far!”
The Results:
A redefined the strategy.
Clarity for the brand, aligned marketing strategy, and a social-first B2B creative campaign focused on LinkedIn and Instagram designed to drive Brand Preference.
In just 90 days, we delivered Fabric.is a blueprint for success.
40 qualified leads in the first month from a B2B LinkedIn and IG activation…and growing.
Bodywork Pilates
Future-proofing a dated business model
The Challenge:
When Severine Allocco, founder of Bodywork Pilates, approached Stone Owl, her business was stable but at a crossroads. Once one of only two studios in all of Brussels, Bodywork now faced stiff competition from over 70 studios—a landscape that threatened its market share and long-term viability.
How do you take a stagnating business built on analog tech and future-proof it for long-term growth? The answer lies in shifting the paradigm.
The Solution:
Through our process, we uncovered a clear long-term win for Bodywork Pilates: a highly differentiated positioning that set the brand apart from the crowded field. But we didn’t stop there. We dug deeper to understand where future growth would come from and identified a key opportunity—the younger, price-sensitive demographic that couldn’t afford the traditional one-on-one private classes.
Recognizing this, we shifted the strategy to focus on group classes, transforming the product and pricing strategy to retain Bodywork’s premium positioning while making it competitive and appealing to this new growth audience. This strategic pivot was crucial in setting the stage for sustained growth.
Next, we modernized the business operations from the ground up. We sourced and migrated to a fully digital back-end and seamlessly integrated it into a redesigned front-end experience, including a new website and mobile app. This wasn’t just an upgrade; it was a transformation that aligned with the brand’s fresh, modern identity.
With the brand revitalized and a new strategy in place, we launched a go-to-market campaign that brought Bodywork Pilates into the digital age. Social media, SEO, and grassroots efforts all played a part in reintroducing the brand to the market with newfound energy and focus.
“Stone Owl didn’t just help us strategize—they shifted the way we think about our business.”
The Results:
3 months after relaunch, Bodywork Pilates has seen significant growth in new clients.
Group class registrations (the revenue-scalers) have more than doubled.
Feedback has been overwhelmingly positive around the digitization of the customer experience.
Revenues are steadily increasing.
Long-term predictable cash flow has increased through the implementation of the membership model.